A stakeholder map is a visual tool used in project management, business, or marketing to identify all individuals, groups, or organizations that have an interest in or are affected by a project or decision.
It helps to:
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Understand who your stakeholders are
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Measure how much influence or interest they have
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Decide how to manage communication with each of them
👥 Types of Stakeholders:
✅ Internal Stakeholders
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Employees
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Managers
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Team members
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Owners/shareholders
✅ External Stakeholders
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Customers
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Government/regulatory bodies
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Suppliers/vendors
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Media
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Community/public
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Partners
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Investors
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NGOs
📊 How to Structure a Stakeholder Map:
The most popular model is the Power-Interest Grid:
| High Power | Low Power | |
|---|---|---|
| High Interest | Manage closely 🔴 | Keep informed 🟠 |
| Low Interest | Keep satisfied 🟡 | Monitor with minimal effort ⚪ |
📌 Example: Stakeholder Map for a Holi Festival Project
| Stakeholder | Power | Interest | Strategy |
|---|---|---|---|
| Indian Embassy | High | High | Manage closely |
| Indian Cultural Centre | High | Medium | Keep satisfied |
| Students (volunteers) | Low | High | Keep informed |
| Local media (TV channels) | Medium | Medium | Keep satisfied |
| Guests & attendees | Low | High | Keep informed |
| Sponsor partners (e.g. Raj Kapur) | High | High | Manage closely |
| Security/police | High | Low | Keep satisfied |
🧩 How to Create Your Own Stakeholder Map:
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List all potential stakeholders
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Evaluate their level of power and interest
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Place them in the grid (Power vs. Interest)
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Plan engagement strategy:
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Inform, monitor, involve, or consult
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Update regularly as relationships and project dynamics change