Lay's company

Lay's is one of the most popular potato chip brands in the world, founded in 1932 by Herman Lay in the United States. The brand is currently owned by Frito-Lay, a subsidiary of PepsiCo since 1965. Lay's chips are sold in over 100 countries and offer a wide variety of flavors.

Key Information:

• Founded: 1932

• Founder: Herman Lay

• Owned by: PepsiCo (since 1965)

• Products: Potato chips, snacks, various flavors

• Global Presence: Available in over 100 countries

Popular Flavors:

• Original

• Sour Cream & Onion

• Barbecue

• Cheddar

• Flamin' Hot

Lay's is known for offering unique flavors tailored to different regions. For instance, in China, you can find a "Beijing Roasted Duck" flavor, and in France, a "Mornay Shrimp" flavor. Through its "Lay's Local" campaign, the brand collaborates with local potato farms, such as those in India.

Additionally, Lay's continues to innovate in marketing, with the brand working with advertising agency VMLY&R in Europe to develop integrated campaigns across various markets.