Digital Marketing Terms

🔍 SEO (Search Engine Optimization)

Improving a website so it ranks higher in search engines like Google when people search for certain keywords.

A paid advertising model where you pay each time someone clicks on your ad. Example: Google Ads.

Sending promotional or informational emails to a list of potential or current customers.

Promoting your brand or product through platforms like Instagram, Facebook, TikTok, LinkedIn, etc.

The percentage of website visitors who complete a desired action (like making a purchase or signing up).

A potential customer who shows interest in your product or service by submitting their contact details.

The specific group of people your marketing is aimed at — based on age, interests, location, etc.

The percentage of people who clicked on an ad after seeing it.
Formula: (Clicks ÷ Impressions) × 100

A single web page created specifically for a marketing campaign — focused on one call to action (buy, sign up, etc.).

An automated system that chats with users on your website or messaging app, answering questions.

Visitors who find your website through unpaid search results (not ads).

Earning a commission by promoting someone else’s product and generating a sale.

Showing ads to people who already visited your website but didn’t buy anything.

The percentage of visitors who leave your website after viewing only one page.

Making sure your website or ad looks good and works well on smartphones and tablets.

The number of times your ad is shown (not necessarily clicked).

Words or phrases that users type into search engines — used for SEO and ad targeting.

Creating valuable, relevant content (like blog posts, videos, guides) to attract and keep customers.

The journey a customer goes through:
Awareness → Interest → Desire → Action