🔍 SEO (Search Engine Optimization)
Improving a website so it ranks higher in search engines like Google when people search for certain keywords.
💰 PPC (Pay-Per-Click)
A paid advertising model where you pay each time someone clicks on your ad. Example: Google Ads.
📩 Email Marketing
Sending promotional or informational emails to a list of potential or current customers.
📱 SMM (Social Media Marketing)
Promoting your brand or product through platforms like Instagram, Facebook, TikTok, LinkedIn, etc.
📈 Conversion Rate
The percentage of website visitors who complete a desired action (like making a purchase or signing up).
🧲 Lead
A potential customer who shows interest in your product or service by submitting their contact details.
🎯 Target Audience
The specific group of people your marketing is aimed at — based on age, interests, location, etc.
📊 CTR (Click-Through Rate)
The percentage of people who clicked on an ad after seeing it.
Formula: (Clicks ÷ Impressions) × 100
🏷️ Landing Page
A single web page created specifically for a marketing campaign — focused on one call to action (buy, sign up, etc.).
🤖 Chatbot
An automated system that chats with users on your website or messaging app, answering questions.
🔎 Organic Traffic
Visitors who find your website through unpaid search results (not ads).
💼 Affiliate Marketing
Earning a commission by promoting someone else’s product and generating a sale.
🔄 Retargeting / Remarketing
Showing ads to people who already visited your website but didn’t buy anything.
⏱️ Bounce Rate
The percentage of visitors who leave your website after viewing only one page.
📲 Mobile Optimization
Making sure your website or ad looks good and works well on smartphones and tablets.
📢 Impressions
The number of times your ad is shown (not necessarily clicked).
🔍 Keyword
Words or phrases that users type into search engines — used for SEO and ad targeting.
🗂️ Content Marketing
Creating valuable, relevant content (like blog posts, videos, guides) to attract and keep customers.
📅 Marketing Funnel
The journey a customer goes through:
Awareness → Interest → Desire → Action