Market Segmentation

Types of Market Segmentation:

1. Demographic Segmentation – Based on measurable characteristics such as:

   • Age

   • Gender

   • Income level

   • Education

   • Occupation

   • Family size

2. Geographic Segmentation – Dividing the market by location, including:

   • Country

   • Region

   • City or town

   • Climate

3. Psychographic Segmentation – Focuses on lifestyle, values, and personality traits:

   • Interests and hobbies

   • Social status

   • Attitudes and beliefs

4. Behavioral Segmentation – Based on customer actions and purchasing behavior:

   • Buying frequency

   • Brand loyalty

   • Usage rate

   • Customer needs

5. Firmographic Segmentation (for B2B markets) – Used for business customers and includes:

   • Industry type

   • Company size

   • Revenue level

   • Decision-making process

Benefits of Market Segmentation:

✔ More precise marketing strategies
✔ Better customer satisfaction
✔ Improved product development
✔ Increased efficiency in advertising
✔ Higher customer retention and loyalty