McDonald's Corporation is one of the largest and most well-known fast-food restaurant chains in the world. It was founded in 1940 by Richard and Maurice McDonald in San Bernardino, California, and later expanded globally under the leadership of Ray Kroc starting in 1955. McDonald's operates in over 100 countries and has more than 40,000 locations worldwide.
Key Facts:
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Founded: 1940 (originally in San Bernardino, California)
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Founder: Richard and Maurice McDonald (original founders), Ray Kroc (expanded the brand globally)
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Headquarters: Chicago, Illinois, USA
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Global Presence: More than 40,000 restaurants in over 100 countries.
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Employees: Over 1.9 million employees worldwide, with most restaurants operated by franchisees.
Business Model:
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Franchise-Based System: McDonald’s primarily operates through a franchise model. Over 90% of McDonald’s locations are franchised, with franchisees running the day-to-day operations.
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Revenue Sources: The company earns revenue from selling food and beverages, as well as from franchise fees, rental income, and royalties from franchisees.
Famous Products:
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Big Mac: One of the most iconic and recognized burgers in the world.
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McNuggets: Chicken nuggets that are a popular snack.
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Egg McMuffin: A popular breakfast sandwich.
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Fries: Renowned for their taste and quality.
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Quarter Pounder: Another fan-favorite burger.
Recent Innovations and Initiatives:
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Sustainability Efforts: McDonald’s has been working on improving its sustainability by reducing plastic use, offering more plant-based menu options, and sourcing ingredients more responsibly.
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McCrispy Chicken Strips & Natural Lemonade: New product launches that highlight the company’s efforts to innovate and meet changing customer preferences.
Website & App:
McDonald's has a user-friendly app where customers can place orders, access special promotions, and get rewards. The company continues to innovate with digital ordering and delivery services.
For more detailed information, you can visit their official website: mcdonalds.com