Here’s a basic structure for a media statement
[Company/Organization Name]
Media Statement
[Date]
Headline (Optional):
A brief title summarizing the purpose of the statement.
Introduction:
This section contains a brief summary of the issue or event. It should answer the 5 W’s and H (Who, What, When, Where, Why, and How).
Example:
[Company Name] has issued the following statement in response to [issue/event]. The incident occurred on [date], and we would like to clarify the facts and provide further details.
Main Body:
In this section, you provide a more detailed explanation of the situation. It might include:
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A clear response to any allegations or concerns.
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A description of any actions that have been taken.
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Steps the organization is taking to resolve the issue or improve the situation.
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If appropriate, a quote from a key person (CEO, spokesperson, etc.)
Example:
We are aware of recent concerns regarding [issue]. Our investigation has found that [provide factual information or findings]. We are taking immediate action by [actions being taken] to ensure this does not happen again. Our priority is the safety and satisfaction of our customers, and we are committed to [outline further actions].
Closing Statement:
A brief conclusion that reinforces the main message and expresses the organization's stance.
Example:
[Company Name] remains dedicated to [company’s core value or commitment]. We value our customers and are committed to transparency and continuous improvement.
Contact Information:
For media inquiries, please contact:
[Name]
[Title]
[Phone Number]
[Email Address]
[Company Website URL]
Example of a Media Statement:
Tech Solutions Inc.
Media Statement
April 10, 2025
Headline:
Tech Solutions Inc. Responds to Data Breach Incident
Introduction:
Tech Solutions Inc. has issued the following statement in response to a recent data breach. The incident occurred on April 9, 2025, and we would like to clarify the facts and reassure our customers.
Main Body:
We deeply regret the recent data breach that impacted a portion of our customer base. Our cybersecurity team discovered unauthorized access to customer data on April 9, 2025. We immediately launched an internal investigation and are working with external experts to secure all systems. Our initial findings indicate that personal information such as names and email addresses may have been compromised, but payment information remains secure.
We are offering affected customers free credit monitoring services for one year and have taken steps to enhance our security protocols.
"We understand the concern this has caused and are doing everything possible to resolve the issue," said John Smith, CEO of Tech Solutions Inc. "Our customers' privacy and security are our top priority, and we are committed to maintaining their trust."
Closing Statement:
Tech Solutions Inc. values the trust of its customers and is taking every measure to ensure the security of their data. We will continue to update the public on any further developments.
Contact Information:
For media inquiries, please contact:
Jane Doe
Head of Public Relations